Having a clean and valid email list is important for any business that uses email marketing to reach customers. Invalid emails can cause your messages to bounce or land in spam folders, harming your reputation and delivery rate. Keeping your lists clean is one of the best ways to improve your deliverability and save money on your ESP subscription.
Invalid emails are often caused by typos or bad formatting. A simple check of the spelling and ensuring that the format follows standard practices (email@domain.com) can fix many of these problems. However, if the issue is more serious, such as a dead domain or an email provider no longer sending emails, it may be impossible to fix this problem. This is why it is good practice to always run your lists through an email validation tool, a service that will detect these issues for you and automatically remove them from your list.
Remove Invalid Emails: Improve Deliverability with These Simple Steps
Another reason an email might become invalid is that the subscriber has changed their email address. This is common in large corporations, as people get promoted or sent to other departments and they can’t take their old email with them. Similarly, students or small businesses sometimes change their email addresses to use a trendier service or because they want to try something new.
Using an email verification service is the fastest and easiest way to remove invalid emails from your lists. You can get started for free here.
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